|Tel: +966-1-200 5783|
|Fax: +966-1-200 5774|
|P.O. Box 55456 Riyadh 11534|
Art & Kohl … Definition
Art: is the process or product of deliberately arranging elements in a way that appeals to the senses or emotions. It encompasses a diverse range of Human activities, creations and modes of expression including music and Literature.
Kohl: is a mixture of soot and other ingredients used predominantly by Middle Eastern, African and South Asian women and Kohl was originally used as protection against eye ailments and to enhance the beauty Darkening around the eyelids also provided relief from the glare of the sun for both men and women throughout history.
Art of Kôhl; A Gate into a world of expression, a space of masterpieces and Concepts of beauty with imagination in several creative and Cultural fields revealed in concept stores originally inspired in Saudi Arabia.
|To locally and internationally create unique, contemporary, innovative and eccentric philosophy of space, where not only the content is different but also the mood is an inimitable “outing” experience on its own, and the service has an unusual meaning!!|
Art of Kôhl Ltd Co. is going to launch a new lifestyle concept store (called iSWAP) due to open beginning of 2010.
iSWAP (meaning Impact Street With Artistic People) will offer an urbanenvironment focusing on street culture, modern art and design where young artists and emerging designers can collaborate and create original projects.
Our mission is to promote new talents (local and international) showcasing their collections and designs in-store and in the Middle East through the online store.
We are planning to offer a full range of products from Fashion, home accessories to giftware, music, books, perfumes and cosmetics. An online store will be available to give the chance for everyone to have access to limited edition pieces and special collaborations.
iSWAP Café will also be part of the concept and it will be the ultimate choice to experience the urban Lifestyle.
The concept store will be located in KAUST city (King Abdullah University of Science and Technology) which is about 80 kilometers north of Saudi Arabia's second largest city, Jeddah and will have a space of 500m2.
Art of Kôhl Ltd Co. has unveiled a new luxury lifestyle concept in Riyadh, Saudi Arabia due to open its doors on 05/05/2010.
Our vision: celebrating ART in the various modes of expression (i.e. painting, drawing, music, literature, cinema, photography, fashion, design, architecture…).
Our mission: offering a fresh new mix of contemporary designers, supporting up-and-coming talents inspired by different representations of ART and promoting the traditional handcraft heritage from developing countries.
Bo-M will be an “atelier” in constant evolution where Art meets Fashion and “Old meets New” focusing on creativity, artist collaborations and special projects with designers; a peaceful and unique shopping experience nestled in a residential area (Nujoud Mall next to the Inter Continental Hotel) to be inspired and aspire.
The concept is divided in 3 floors: